Live virtual group coaching class · Weekly Zoom sessions with Joel · Real feedback · Session replays included
The Playbook: Live Group Coaching for Dog Owners Who Want Real Results
Not another course to watch alone. An 8-week live class where you get coached on what's actually happening with your dog — in real time, every week.
Final video will be inserted here tomorrow
If this feels familiar, this is probably for you.
The problem is not that you do not know enough. The problem is real-world timing. You practice, you learn, you feel ready — and then the trigger appears out of nowhere and nothing works the way it did in your living room. Nobody is there to tell you what just happened or what to do differently next time.
- You know what to do. Then the trigger shows up and you freeze.
- You make real progress — and then life gets messy and it disappears.
- You have watched the videos. You still do not know if you are doing it right.
- Your dog does not fit the generic advice, and you are tired of pretending it does.
- You are exhausted from figuring this out alone.
- You do not want another thing to buy and never fully use.
That is exactly why The Playbook exists.
What exactly is The Playbook?
The Playbook is a live virtual group coaching class — not a self-paced course, not a video library, not a webinar. It is structured, interactive, and built around your real dog.
- Live online coaching — weekly Zoom sessions with Joel, not prerecorded content
- Group format — you learn alongside other owners with real dogs, real challenges
- 8 weeks of structured curriculum — a clear focus for every week, not a library to figure out alone
- Replays included — every session recorded so you can catch up if you miss a class
- Community access — bring questions, wins, and stuck points between sessions
Learn it. Try it. Get coached on it. Repeat. That is the loop that actually works.
Knowledge is not the problem.
Implementation is.
Most dog owners stay stuck not because they are incapable, but because timing, feedback, and consistency are genuinely hard when you are doing it alone.
- Real feedback on your real dog, in real situations
- Stop guessing if you are doing it right
- Keep moving when you would normally stall out
- Build momentum with a plan built around you
What you get
The system, the coaching, and the real-time support that closes the gap between knowing what to do and actually doing it when your real dog shows up.
- ✓8 live weekly sessions — Real-time coaching with Joel on Zoom, not prerecorded content
- ✓Hot seat Q&A every other week — Submit videos and get direct answers about your specific dog and situation
- ✓Session replays — Every class recorded so you can catch up on anything you missed
- ✓Private community access — Get support between sessions, not just once a week
- ✓Joel's full training framework — The method that has worked for hundreds of dogs, built into your 8-week plan
- ✓Personalized feedback — Not a one-size-fits-all approach; Joel works with your dog's actual situation
- ✓Digital Dog School included — The full step-by-step curriculum as your foundation
Is this right for you?
This is built for you if
- You want live feedback and direct coaching — not just more videos to watch
- You want someone to look at your actual dog, your actual situations, and give you real answers
- You have a reactive, anxious, or frustrated dog and nothing has worked long-term
- You are willing to show up consistently for 8 weeks
- You want a plan and a support system, not generic one-size-fits-all advice
This is not the right fit if
- You are looking for a quick fix
- You want someone else to do the training for you
- You cannot commit to showing up for 8 weeks
- Your dog has documented human aggression that needs specialist-level support first
Not sure which side you are on? That is actually really common — most people in The Playbook were unsure before they started. If you want to talk it through first, book a free call with Joel and we will point you in the right direction.
Bonuses included with your enrollment
Every person who joins The Playbook gets these resources included — built to support you in the moments where most people get stuck.
Know exactly what to do the moment things go sideways — instead of shutting down and losing ground.
Rebuild trust and re-earn your dog's engagement from the ground up — especially useful early in the program.
Set clearer rules and hold them — without becoming the bad guy or undoing the trust you've built.
A set of tools you can actually use in high-stress moments, not just in theory when everything is calm.
Set up your environment so it works with your training, not against it — before the first session even starts.
Fast answers when you need them — in the moment, not after you've already reacted and lost the rep.
What the 8 weeks look like
-
Week 1
Assessment & foundation
See where you actually are — and build from there.
-
Week 2
Relationship first
Build the trust and engagement that makes everything else possible.
-
Week 3
Structure without force
Clearer rules, calmer follow-through, less friction.
-
Week 4
Thresholds & triggers
Understand what sets your dog off — and start working around it.
-
Week 5
Real-world practice
Out of theory, into the actual situations that have been hard.
-
Week 6
Hard situations
Tackle the scenarios you have been avoiding — with coaching behind you.
-
Week 7
Reliability & momentum
Make the work hold up on its own. Less management, more consistency.
-
Week 8
Life after the class
Lock in a plan for staying consistent, handling setbacks, and keeping the momentum going.
What past class members say
The difference is not just the training. It is having support while you actually use it.
"Having a group of people going through the same thing changed everything for me."
"I had done DDS before, but getting live feedback was what finally moved the needle."
What members say after going through it
"The live sessions were the thing I didn't know I needed. Watching it back in a replay is fine, but being there live — being able to ask Joel about what happened on my walk that morning — that was different."
— Jen R., Ottawa
"I've bought courses before and never finished them. The Playbook felt different because there was an actual class to show up to. I didn't want to miss a session. My dog made more progress in 8 weeks than in the previous year."
— David K., Seattle
Join the next live class
Small class by design. Weekly coaching, hot seat Q&A, and real feedback on your actual dog — not a webinar with a comment section.
The Playbook — 8-Week Live Group Coaching Class
$697
Payment plan available at checkout
✓ Digital Dog School — full curriculum included
✓ 8 weekly live coaching sessions with Joel on Zoom
✓ Hot seat Q&A every other week — submit videos, get direct answers
✓ Session replay library — every class recorded
✓ Between-session support + private class community
✓ All 6 bonus resources
✓ Personalized 8-week focus plan
Secure checkout · Questions? Book a free call with Joel first.
✓ 30-day satisfaction guarantee
Show up, do the work, and if you are not seeing real progress in the first 30 days, reach out. We want the right people in this program — not people who feel stuck.
Frequently asked questions
Every session is live on Zoom with Joel. All sessions are recorded so you can catch up if you miss one — but the coaching happens live, in real time, with real dogs and real questions.
Replays are included. You will not fall behind. Every session is recorded and added to the replay library so you can catch up at your own pace. That said — the live calls are where the real coaching happens. Show up when you can.
Take the free quiz on our homepage to find out. Most dogs and behavioral challenges are a good fit — we will be honest if yours is not. The Playbook is built for reactive, anxious, and emotionally difficult dogs: the ones that do not respond to generic tips and that seem to undo progress every time life gets messy.
DDS is self-paced and a great option if you prefer working independently. The Playbook is for owners who want live coaching and accountability. Both are legitimate paths — the quiz on our homepage can help you decide. And if you join The Playbook, DDS is included anyway.
No. Digital Dog School is a course — it is the curriculum, and it is included inside The Playbook. But The Playbook itself is a live 8-week class built around coaching, feedback, and actually using the material in your life. You will not just be watching videos. You will be getting coached on what you try, what breaks down, and what to do next.
No — Digital Dog School is included inside The Playbook, so you get the full curriculum and the live coaching together. If you have already done DDS, that is fine too. The Playbook is about implementation and coaching, not about repeating content you already know.
If your dog has documented human aggression, bite history with injury, or behavior that feels genuinely unsafe to manage right now, The Playbook may not be the right first step. In those situations, book a free call with Joel first — we will be honest with you about whether this is the right fit or whether you need a different kind of support before joining.
Every call is recorded and added to the replay library, so you will not fall behind if you miss one. That said — the live calls are where the coaching actually happens. The more you show up in real time, the more you get out of the program. Replays are there for when life gets in the way, not as a substitute for showing up.
The Playbook is not that. This is a program for the owner — for you to understand your dog, develop better skills, and build a relationship that works. If you want to hand your dog off to someone else to train, that is a different service. If you want to become the person your dog needs, this is for you.
You do not need to keep doing this alone.
The Playbook is live coaching, real feedback, and a structured 8-week plan built to help you actually follow through — with support every step of the way.
Your dog is not a lost cause. You just need the right kind of help.
Small class. Real coaching. Real change.