8-Week Live Group Coaching
THE PLAY BOOK

DDS gives you the system. The Playbook gives you Joel watching you run it — live, every week, with a group of people doing it alongside you.

8Live Weeks
LiveWeekly Calls
7Free Bonuses
∞Community
Reserve Your Spot → See What’s Inside
Watch before you scroll
If This Sounds Familiar

You have the course. You know the material. You’re still stuck.

Knowledge isn’t the problem. Implementation is. Most dog owners don’t fail because they don’t know enough — they fail because there’s no one watching them do it.

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You’ve watched every video but can’t execute in the momentTheory and real-life are two completely different things. What you need is someone live in the room with you.
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You make progress, then backslide — over and overWithout accountability and a structured timeline, momentum dies. Every time.
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Your specific situation never fits the generic adviceYour dog isn’t “most dogs.” You need someone who can actually look at your situation and respond.
The Trust to Train Method

Four phases. One outcome: a dog you can actually live with.

01

Stop

Identify what’s actually triggering your dog — not what you think, what’s actually happening.

02

Play

Rebuild the relationship first. Trust before obedience. Connection before correction.

03

Train

Now the training sticks. Because your dog wants to work with you, not away from you.

04

Live

Fade the structure. Build real-world reliability. Actually enjoy life with your dog.

What’s Inside

Everything you need. Nothing you don’t.

Core ProgramWhat’s included
✓
8 Live Weekly Group Coaching CallsJoel, live, every week. Real-time feedback on your actual dog.
$997
✓
Private Cohort CommunityA group of people doing this alongside you — no judgment, just progress.
$497
✓
Full Digital Dog School CurriculumAll 5 stages, all modules, all updates. Yours for life.
$585
✓
Call Recordings & Replay LibraryEvery session recorded. Review your breakthroughs. Never miss a call.
$297
✓
Between-Session Messaging SupportText in your wins, questions, and “oh no” moments. Get a real response.
$497
✓
Personalized 8-Week Training PlanBuilt for your dog’s specific triggers and starting point.
$227
⚡ Fast-Start Bonuses — Included Free$509 value
+
“Oops” Recovery ToolkitAlready made mistakes? This fixes the damage and gets you back on track.
$67
+
Relationship Reset BlueprintRebuild trust with a dog that’s shut down or given up.
$97
+
Boundary BlueprintReal structure without becoming the bad guy.
$77
+
Trust Rebuild ToolkitFor fearful, shutdown, or suspicious dogs. The starting point that changes everything.
$97
+
7-Day Emergency Responder KitImmediate tools for reactive episodes, guest arrivals, and high-stress moments. Use it today.
$127
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Complete Home Preparation GuideYour house, set up for success before training even begins.
$97
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Quick Reference Cheat SheetsLaminated-style guides for the moments when you need an answer right now.
$47
Total Value$3,609+
8-Week Roadmap

Here’s exactly what we’re doing — week by week.

Week 1: Foundation & Assessment

Where is your dog really starting from? We assess triggers, baseline behavior, and build your personalized plan.

1
2

Week 2: Trust First

Relationship before obedience. We establish the connection that makes the next 6 weeks possible.

Week 3: Structure Without Force

Real boundaries, calmly enforced. Your dog learns what the rules are — and that you mean them.

3
4

Week 4: Threshold Work

Identify your dog’s thresholds and systematically expand them. The real work begins here.

Week 5: Real-World Exposure

Controlled environments, real triggers, real responses. Paper training meets the sidewalk.

5
6

Week 6: Guest & Social Scenarios

Front door. New humans. Dog parks. We tackle the scenarios you’ve been avoiding.

Week 7: Proofing & Reliability

Fading the training wheels. Building behavior that holds without constant management.

7
8

Week 8: Life After The Playbook

Your maintenance plan, ongoing resources, and how to keep the momentum going forever.

Is This Right for You?

The Playbook is specific. So is our criteria.

✓ Built for you if…
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You have a reactive, anxious, or frustrated dog and nothing has worked long-term

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You want live feedback — not just another course to watch alone

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You’re willing to show up consistently for 8 weeks

✓

You want community and accountability alongside the coaching

✓

You’re done with generic advice and want a plan built for your specific dog

✗ Not the right fit if…
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You’re looking for a quick fix or overnight results

✗

You can’t commit to showing up for live sessions

✗

Your dog has documented human-aggression — we’d refer you to a specialist first

✗

You want someone to train your dog for you without any work on your end

From Past Cohorts

The group makes everything different.

★★★★★

“Having a group of people going through the same thing — that changed everything for me. And Joel’s live feedback in week 4 was the turning point for my dog.”

Keisha R. — Rescue Pit Mix Owner
★★★★★

“I’ve done DDS on my own twice and hit walls both times. The Playbook is different. Having Joel actually watch me work through my situation — that’s what moved the needle.”

Tom B. — Border Collie Owner
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Watch a cohort story →
Join the Next Cohort

Spots are limited by design.

Small cohorts mean real coaching — not a webinar with a chat box.

⚡ BETA COHORT PRICING — Future cohorts will be $997. Lock in $697 now.
Beta Cohort

$997

$697

Full 8-week program + all bonuses

Total value: $3,609+ included
Reserve My Spot → Have questions? Book a free consult first

30-day satisfaction guarantee. Show up for the first 4 weeks — if you’re not seeing real progress, reach out.

Payment Plan Available

3 × $249

Same program, split over 3 months

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$697 Beta cohort price
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